The 7 steps of video production

There are over 33 million small businesses in the U.S. All of them want some kind of advantage to help them edge out competition or secure additional traffic to their websites. Video continues to be the prime driver of traffic, awareness, and sales for top brands . Estimates suggest that streaming video accounts for the majority of internet traffic.

Award winning video production

Lucie Content is an Atlanta based video production company that creates expert video content for brands and businesses.

Lucie Content takes an exceptional approach to video content development. We don't just produce video's, we tell stories to move your audience. The award winning story telling, expert shooting, and razor sharp editing of top tier news organizations is now only a discovery call away.

Many of our team members have flourished in the high intensity, fast-paced environment of a newsroom, where high quality video production is the bread and butter of the industry. Our creative team

After an initial call to ensure the right fit for our offerings, the video production process comes down to 7 steps. The creative brief, pre-production, the shoot, log and review, post production, and depending on the package chosen, review 1 and review 2.


1. Creative Brief

The first and maybe the most important part of the process is the creative brief. In essence, the creative brief lays out key information and details about the project, such as:

  • Purpose

  • Goals

  • Requirements

  • Demographics

The creative brief helps you pinpoint exactly what you want from the video, as well as who you intend to reach with it.

For video projects, the creative brief may include a script. Some businesses prefer writing their own scripts, while others prefer leaving scriptwriting in the well trained hands of the Lucie team.

2. Pre-Production

You can think of the pre-production stage of the process as the planning stage. The internal team assigned to your project will take charge of this aspect of the process.

Scheduling, script writing, location scouting, and sourcing are found here. Our team is exceptionally organized and take every precaution to ensure that the lighting and camera work will be of the highest quality during the shoot.

Business development | Video Production | Social Media Marketing

3. Shoot

The shooting or capture phase is the actual day or days assigned to your company's shoot. We try to ensure that all of the filming happens on schedule.

While each video brings its own challenges, the Lucie team assigned to your shoot is well prepared for on the fly adjustments and changes based on unforeseen events.

Our videographers understand the entire scope of the video production process, from planning and shooting to editing and color correction. They will take special care to shoot more content than they need to ensure you get the story you want.

4. Log and Review

Once the filming stage is complete, the director or producer must review the raw footage. This helps them ensure that they got all of the necessary shots. It is at this point they begin matching film to the script.

This stage also involves backing up and securing the files. Lucie take every precaution in handling, organizing, securing, and archiving all of your footage.


5. Post-Production

The post-production stage is often the most technical stage for companies that produce videos. This is the stage when the producer goes through the raw footage and selects the correct takes. They put together what's called a rough cut.

That rough cut then gets further edited for things like pace and timing. The post-production phase is also when the company adds in any special effects, music, sound editing, and color correction.

For example, if you want your company logo superimposed over the closing shot of the video, they add that in during post-production.

6. Review 1

Once the team has what they think is a final or close-to-final version of the video, it goes back to the customer for initial review. This first review lets the customer offer feedback on everything from the music selection to the pacing, length, and even what effects are in the video.

Assuming the customer will offer at least some feedback, the video goes back to the producer who then communicates with the editors for another round of edits to help finalize the look, feel, and sound of the video.

It's important to note that, in some cases, the first review is the final review. The customer may prove satisfied with the initial version of the video.

7. Review 2

Assuming the customer did offer feedback, final edits are made.

For example, maybe the sound balance isn't quite right and the background music obscures the spoken dialog in places. The editor would go back and adjust the volume on the music tracks to fix that problem.

Once those corrections are complete, the video goes back for a second and final review. Barring some previously unmentioned problems with the video, most clients find the new edit acceptable for their needs.

Video Production and You

While some businesses try to DIY video production in-house, that approach often falls short of their expectations. They discover that capturing video can come with a number of unforeseen challenges.

Location scouting and clearing road blocks can be cumbersome. Certifications are needed for using certain equipment and many times the editing process is a lot more complicated than it appears.

Lucie Content specializes in clearing these roadblocks. Our experience and passion for telling compelling stories video production services for businesses. For more information or to get started, contact Lucie content today.