10 Content Creation Tools for Video Marketing

Since it can be very difficult to get started with video production, we've created a content creation tool list to help. Keep reading to find out more.

Violet Illustration Wave Digital Marketing Instagram Post.png

Did you know that more than eighty percent of video marketers agree that video is an effective tool for generating leads? Video content continues to become a more effective marketing tool for businesses that want to increase awareness of their brands. In fact, if you're not yet embracing video as a core part of your content creation strategy, you're missing out. Since it can be very difficult to get started with video production, we've created a content creation tool list to help. Keep reading to find out more.

1. Splasheo

This tool is user-friendly and lets users "frame" their videos. Videos that are framed tend to get more attention from people on social media platforms.

Since the majority of videos that people upload and share online are less than two minutes long, videos that are longer than this often don't get much attention.

That's where Splasheo comes in. Users can use the app to create bold and professional captions that will grab people's attention. Their captions make it more likely that viewers will watch videos from the beginning to the end.

2. Wistia

Many people make the mistake of thinking that Wistia is simply a tool for customizing videos. What they don't realize is that it's actually an entire channel customization tool.

If your brand needs to post lots of different kinds of video content on your website, this is a great tool to use. It's also popular with content marketing teams that want more options when it comes to embeddable video players.

Since it's possible to brand these video players, you can use Wistia to make your video content look more attractive and professional. You can design unique thumbnails, choose your colors, and add your logos with the simple click of a button.

Along with taking steps to improve your video marketing strategy, you should use Wistia to create videos for your website.

3. Camastia

There are many situations where marketers will need to record their computer screens and share them with their viewers. For example, maybe you want to show users how to use a new piece of software. It's also possible that you'll need to film a training video or a video tutorial.

Camastia is easy to use and works on Windows and MacOS. You can use the app to organize video footage. It also has an editing suite that has many important editing tools such as title cards, transitions, and captions. You can even use Camastia to create quizzes if you're interested in engaging your audience.

4. PlaceIt

It's not easy to start your digital marketing strategy from scratch. That's why so many people choose to use PlaceIt if they need a bit of help.

Many people refer to it as the best place on the internet to find visual templates. It's an especially helpful app for people who design t-shirts, flyers, and videos.

There are more than two hundred templates available to use for videos. You can use these templates to storyboard, and make top-quality footage in ten minutes or less.

This is an ideal tool for those who want to start using video for business development.

5. Vidyard

You can use Vidyard to host videos, record your screen, and personalize your videos. You can also use it to customize your video player. It's also possible to use the app to create video chapters.

On top of this Vidyard will give you many analytics tools. This means that you can use the app to familiarize yourself with your audience.

The app is popular with those who want to imbed videos on the web. People often use it to create video hubs so that they can show their top clips to the world.

6. Wirecast

You can use Wirecast to turn our computer into a TV station. You can use it to record live events and to quickly and easily add transitions and effects to your videos.

If you need to stream a webinar to multiple platforms at once, Wirecast can also do this. It's very similar to OBS studio, which is a free open source program. One of the main differences is that Wirecast is easier to use.

7. Videoshop

This video editing app has many features that similar apps do not have. You should download it on Androids or iOS if you need to create multiple versions of the same video clip. It's one of the must-have content creation tools for businesses that want to do A/B testing.

Not only can you use it to add text to your videos, but it's also possible to add animations and voiceovers. Once you're finished, you can publish your videos to social media platforms such as Instagram, YouTube, and Facebook with the simple click of a button.

8. Magisto

This app uses algorithms to pick out the most interesting photos and the best video clips. It then compiles them into professional pieces of video content. You can also use the app to add music and special effects.

It's an ideal app for those who want to create social media content that creates a buzz. The software is easy to use and has great customer service.

9. Promolta

After you do the work of creating your videos, you still need to promote them. Promolta can help you do this. It is an advertising app that you can easily integrate with YouTube. All you need to do is offer a link for the YouTube video that you want people to see.

Promolta will send this video to a network of tens of thousands of websites, blogs, and social media platforms.

10. Stacker

This is another great tool that you should be using to promote your videos. You can use Stacker to publish your videos on all of the major social media platforms at the same time.

You can also use the app to schedule your posts so that they get published at times in the day when people are most likely to see them. This app is quickly gaining popularity because it offers many features that other apps don't yet offer.

Get Started with Video Content Creation Today

If you’re still not sure where to start with video content, we’re here to help. Our award-winning team has decades of experience telling stories that resonate with audiences — that’s just one reason why our content is so effective. We also work to plan and strategize content to separate our clients from their competitors.

To start creating top quality video content for your business, please don't hesitate to contact us today.