The SIMONA AMERICA Group, a subsidiary of SIMONA AG—a globally recognized leader in thermoplastics production—recently relocated to a new headquarters in Metro Atlanta. This new facility featured an innovative "immersion room," designed to offer interactive, video-driven virtual tours of their three North American manufacturing facilities. To bring the experience to life, SIMONA AMERICA Group partnered with Lucie Content to produce high-quality virtual tour videos and a dynamic sizzle reel that would showcase their operations and innovation to both current and prospective customers.

Lucie Content collaborated closely with SIMONA AMERICA Group and Goods to ensure a seamless production process. Over several weeks, we managed all aspects of pre-production, from creative direction to logistics, and developed a detailed shot list tailored for each facility. In early June, our production crew, led by SAG’s Mike Singleton, traveled to each factory to capture the necessary footage. We meticulously recorded immersive natural sound and specific b-roll shots, both aerial and ground-based, to create a truly engaging and impressive visual experience. After returning from each facility, we edited and refined the b-roll stringouts, ensuring they aligned with SIMONA AMERICA Group’s vision before handing them over to Goods for final post-production.

Through our strategic approach and close collaboration, Lucie Content successfully delivered a series of captivating virtual tour videos that are now central to the immersive experience at SIMONA’s headquarters. These videos not only enhance the customer experience but also serve as a powerful tool for showcasing the capabilities and scale of SIMONA’s operations. The final product, which has received positive feedback from both current and prospective customers, has given them a dynamic and effective way to engage with their audience, reinforcing their position as a leader in the thermoplastics industry.