Starling Living, a leading provider of senior living communities, decided to enhance their digital presence and boost engagement to increase business. They have 7 properties across Florida, specializing in Independent Living, Assisted Living and Memory Care. They approached Lucie Content with the goal of revamping their content strategy to drive more sales inquiries, phone calls, and email engagements. Specifically, Starling Living wanted to attract more potential residents and their families through a cohesive strategy that combined paid ads, website maintenance, social media management, and targeted mailers. Lucie Content also rebuilt their site with search engine optimization in mind.

Lucie Content created a comprehensive content strategy tailored to Starling Living’s needs. We launched targeted paid ad campaigns to drive high-quality traffic to their website. Our team performed meticulous website maintenance while managing Starling Living’s social media presence to engage potential residents with compelling content and community updates. Additionally, we designed and executed a series of mailers to capture the interest of potential clients. This multi-faceted approach ensured consistent messaging across all channels, maximizing reach and engagement.

In just 90 days, our strategy led to 2,315 new sales inquiries, 3,024 new phone calls, 13,673 interested party emails, and 94 new residents, highlighting the success of our integrated approach in converting interest into actual resident placements.